B2B & B2C Lead Generation Specialist

Job overview

Synbus Digital Agency is seeking motivated, independent, and results-driven Freelance B2B & B2C Lead Generation Specialists to support our international business development and client acquisition initiatives. This is a 100% commission-based freelance opportunity for experienced marketing, sales, and lead generation professionals who can identify business opportunities, connect with potential clients, and generate qualified sales leads across international markets. You will introduce Synbus's digital services, including website development, custom web applications, mobile app development, SEO, digital marketing, AI solutions, and business automation, to potential clients worldwide. The ideal candidate has practical experience in international prospecting, digital outreach, relationship building, appointment setting, and business development. You will have the flexibility to manage your own prospecting strategies and working schedule while collaborating with the Synbus team to convert qualified opportunities into paying clients. Important: This position does not offer a fixed monthly salary, guaranteed income, or paid employee benefits. Earnings depend on eligible successful sales under a written commission agreement.

Salary range: 100% Commission-Based (No Fixed Salary)

Responsibilities

• International Lead Generation: Identify and generate qualified B2B and B2C leads across international markets.
• Business Prospecting: Research potential customers, startups, SMEs, entrepreneurs, and established businesses requiring digital services.
• Client Acquisition: Introduce Synbus's digital solutions to potential clients and develop new business opportunities.
• B2B Outreach: Connect with business owners, founders, marketing managers, executives, and relevant decision-makers.
• B2C Prospect Engagement: Identify and engage individual entrepreneurs and customers with suitable digital service requirements.
• Digital Outreach: Conduct professional outreach through LinkedIn, business networking, referrals, email, and other compliant channels.
• Lead Qualification: Evaluate prospects based on service requirements, project scope, purchasing intent, decision-making authority, budget, and timeline.
• Appointment Setting: Arrange qualified discovery calls, sales consultations, and introductory meetings with the Synbus team.
• Sales Follow-Up: Maintain professional communication with interested prospects and support the sales process through agreed responsibilities.
• Relationship Development: Build long-term professional relationships with potential customers and referral partners.
• Market Research: Identify suitable industries, business opportunities, competitor activity, and target international markets.
• CRM Management: Maintain accurate records of accepted prospects, outreach activities, follow-ups, and sales opportunities.
• Performance Reporting: Provide agreed reports covering qualified leads, completed meetings, sales opportunities, and successful client conversions.
• Team Collaboration: Coordinate with Synbus's sales, technical, and marketing teams during client handover and sales discussions.
• Professional Representation: Communicate Synbus's capabilities accurately and maintain ethical marketing and sales practices.

Requirements

• Minimum 2 years of experience in B2B/B2C lead generation, business development, digital marketing, appointment setting, or sales.
• Proven ability to identify and engage potential clients in international markets.
• Strong understanding of lead generation strategies, sales funnels, prospect qualification, and client acquisition.
• Experience with LinkedIn prospecting, outbound email, referral networking, or relevant digital marketing channels.
• Excellent written and verbal English communication skills.
• Ability to professionally communicate with international business owners and decision-makers.
• Understanding of digital agency services, including websites, SEO, digital marketing, software development, or AI solutions.
• Experience using CRM tools or maintaining structured prospect and sales pipeline records.
• Ability to independently develop prospecting strategies and manage business relationships.
• Strong research, negotiation, presentation, and follow-up skills.
• Ability to demonstrate relevant previous lead generation or client acquisition results.
• Understanding of responsible data handling, privacy requirements, and compliant outreach practices.
• Willingness to work under a commission-only independent contractor agreement with no guaranteed earnings.

Nice-to-have skills

• Experience generating international leads for digital marketing, web development, IT services, or software agencies.
• Existing professional business networks in the USA, Canada, UK, Australia, Europe, or Asia-Pacific.
• Familiarity with LinkedIn Sales Navigator, Apollo, HubSpot, or similar sales prospecting platforms.
• Experience with international outbound sales, appointment setting, and consultative selling.
• Knowledge of SEO, PPC advertising, website development, and AI automation services.
• Experience developing referral partnerships and strategic business relationships.
• Familiarity with AI-assisted prospect research, CRM automation, and outreach personalization.
• Understanding of lead attribution, customer acquisition costs, and sales conversion metrics.
• Experience with n8n or similar automation workflows.
• Ability to nurture prospects through longer B2B sales cycles.
• Experience independently closing digital service contracts.

Benefits

• Freelance Commission & Partnership Benefits :
• Commission-Based Earnings: Earn commissions on eligible successful sales generated through your accepted leads or sales contributions.
• No Fixed Salary: This is an independent freelance opportunity without a guaranteed monthly income.
• No Registration or Setup Fee: Synbus does not charge freelancers to apply or join the partner program.
• Flexible Working Arrangement: Manage your own freelance activities and schedule, subject to agreed contractual obligations.
• Remote International Opportunities: Work with potential clients across approved international markets.
• Multiple Digital Services: Generate opportunities for web development, SEO, digital marketing, mobile applications, AI automation, and custom software solutions.
• Performance-Based Opportunities: Commission eligibility and rates reflect the agreed scope of prospecting, lead generation, and sales involvement.
• Professional Collaboration: Coordinate with Synbus's team on qualified client opportunities and service proposals.
• Long-Term Partnership Potential: Opportunities for additional freelance engagements based on mutual business needs and performance.
• Commission Structure :
• This position operates on a 100% commission-only basis.
• There is no fixed salary, hourly wage, guaranteed monthly income, or guaranteed minimum number of sales.
• Commission rates are agreed individually based on the freelancer's responsibilities and contribution to client acquisition.
• Eligible commission is calculated on qualifying client payments actually received by Synbus, according to the signed agreement.
• All commission percentages, qualifying transactions, exclusions, payment schedules, lead attribution rules, refund adjustments, and termination provisions will be defined in the freelance partnership agreement.
• Applicants should be comfortable working independently and understand that earnings depend on successful eligible business transactions.
• Important Application Note: This is a 100% commission-only freelance position with no fixed monthly salary or guaranteed income. If you agree to this compensation arrangement, please enter "Commission Only" in the Expected salary field of the application form.