Google Ads Specialist

Job overview

Synbus Digital Agency is looking for an experienced, analytical, and results-driven Google Ads Specialist (PPC & Performance Marketing) to join our growing digital marketing team. In this role, you will be responsible for planning, managing, and optimizing Google Ads campaigns that help businesses increase online visibility, attract qualified customers, generate leads, and achieve measurable advertising returns. You will manage multiple client advertising accounts, develop effective PPC strategies, monitor campaign budgets, and continuously improve campaign performance through data-driven decisions. The ideal candidate has hands-on experience with Google Ads Search, Display, Shopping, Performance Max, Demand Gen, and YouTube advertising, along with a strong understanding of conversion tracking, bidding strategies, audience targeting, and marketing analytics. You will collaborate with SEO specialists, digital marketers, content creators, UI/UX designers, and web developers to deliver integrated advertising campaigns for local and international B2B and B2C clients. We are looking for a proactive specialist who takes ownership of campaign performance, understands customer acquisition strategies, and can translate advertising data into measurable business results.

Responsibilities

• Google Ads Strategy: Develop and execute comprehensive Google Ads strategies aligned with client objectives, target audiences, advertising budgets, and business growth goals.
• PPC Campaign Management: Plan, launch, manage, and optimize Google Search, Display, Shopping, Performance Max, Demand Gen, and YouTube advertising campaigns.
• Keyword Research: Conduct comprehensive keyword research, competitor analysis, search intent evaluation, and negative keyword optimization.
• Campaign Structure: Build and maintain well-organized advertising accounts, campaigns, ad groups, targeting configurations, and conversion-focused strategies.
• Ad Copywriting: Create compelling ad headlines, descriptions, creative briefs, and conversion-focused messaging to improve advertising relevance and engagement.
• Audience Targeting: Develop audience segmentation, remarketing strategies, geographic targeting, demographic targeting, and customer acquisition campaigns.
• Budget Management: Manage advertising budgets, monitor daily spending, optimize budget allocation, and improve cost efficiency.
• Bidding Optimization: Evaluate and optimize automated bidding strategies based on campaign objectives, conversion performance, and available data.
• Conversion Tracking: Implement, validate, and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, and Google Ads conversion measurement.
• Performance Optimization: Monitor and improve important metrics such as CTR, CPC, CPA, CPL, conversion rate, ROAS, and ROI.
• A/B Testing: Conduct structured experiments involving ad messaging, landing pages, audiences, bidding strategies, and campaign configurations.
• Landing Page Optimization: Collaborate with designers and developers to improve landing page relevance, user experience, and conversion rates.
• E-commerce Advertising: Manage Google Shopping campaigns, product feeds, and Merchant Center integrations where required.
• Lead Generation: Develop advertising campaigns designed to generate qualified B2B and B2C leads and improve customer acquisition efficiency.
• Analytics and Reporting: Prepare performance reports, analyze campaign results, and recommend actionable improvements.
• Client Collaboration: Communicate campaign insights, optimization opportunities, and advertising performance to internal teams and client stakeholders.
• Industry Research: Stay informed about Google Ads platform changes, advertising policies, automation features, and emerging performance marketing practices.

Requirements

• Minimum 2 years of hands-on experience managing Google Ads campaigns for businesses, agencies, or e-commerce brands.
• Strong proficiency in Google Ads, including Search, Display, Performance Max, and conversion-focused advertising.
• Proven experience managing PPC campaigns and optimizing advertising performance.
• Strong understanding of keyword research, search intent, audience targeting, campaign structure, and bidding strategies.
• Practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking.
• Experience analyzing campaign performance using metrics such as CPC, CTR, CPA, CPL, conversion rate, and ROAS.
• Knowledge of automated bidding strategies, campaign experimentation, and budget optimization.
• Ability to develop effective advertising copy and identify opportunities for creative improvement.
• Experience implementing and troubleshooting conversion events, tracking tags, and campaign attribution.
• Understanding of lead generation funnels, customer acquisition, landing pages, and conversion optimization.
• Familiarity with Google Ads advertising policies and account compliance requirements.
• Strong analytical skills and the ability to interpret performance reports.
• Excellent written and verbal English communication skills.
• Ability to manage multiple advertising campaigns and client accounts independently.
• Strong organizational skills, attention to detail, and problem-solving abilities.
• Ability to demonstrate previous advertising results through case studies, reports, or campaign performance examples.

Nice-to-have skills

• Google Ads Certification: Google Ads Search, Display, Shopping, Video, or Measurement certifications through Google Skillshop.
• Google Merchant Center: Experience managing product feeds, Shopping campaigns, and Merchant Center account issues.
• Advanced Conversion Tracking: Familiarity with enhanced conversions, offline conversion imports, and conversion value optimization.
• Google Analytics: Advanced GA4 reporting, custom events, attribution analysis, and conversion measurement.
• Google Looker Studio: Experience building automated advertising dashboards and client performance reports.
• E-commerce Marketing: Experience managing Google Ads campaigns for Shopify, WooCommerce, or other e-commerce platforms.
• Performance Max Optimization: Experience optimizing asset groups, audience signals, product feeds, and conversion goals.
• YouTube Advertising: Knowledge of video advertising campaigns, audience strategies, and creative performance analysis.
• B2B Lead Generation: Experience developing Google Ads strategies for service businesses, SaaS companies, and international B2B markets.
• International Advertising: Experience targeting clients in the USA, Canada, UK, Australia, Europe, or other international markets.
• Conversion Rate Optimization: Familiarity with A/B testing, landing page analysis, and conversion-focused UX improvements.
• Microsoft Advertising: Experience managing Bing Ads or Microsoft Advertising campaigns.
• Marketing Automation: Familiarity with n8n, CRM integrations, automated lead management, and reporting workflows.
• AI-Powered Advertising: Experience using AI-assisted research, advertising optimization tools, and automated campaign analysis.
• CRM Integration: Familiarity with HubSpot, Salesforce, or similar platforms for tracking qualified leads and downstream sales outcomes.
• Technical Skills: Basic understanding of HTML, JavaScript, WordPress, and website analytics implementations.

Benefits

• Remote-Friendly Work: Collaborate with a modern digital marketing team through flexible, results-focused workflows.
• International Client Projects: Work on advertising campaigns for local and international businesses across different industries.
• Professional Growth: Develop expertise in PPC advertising, campaign optimization, analytics, conversion tracking, and performance marketing.
• Advanced Marketing Tools: Work with Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio, and modern advertising technologies.
• AI and Automation Exposure: Explore AI-assisted campaign optimization, automated reporting, and marketing workflow integrations.
• Collaborative Team: Work alongside SEO specialists, digital marketers, designers, web developers, and automation professionals.
• Performance-Focused Environment: Contribute to measurable improvements in lead generation, customer acquisition, conversions, and advertising efficiency.
• Career Development: Opportunities to manage larger advertising accounts, develop advanced PPC strategies, and contribute to digital growth initiatives.

Related jobs