Job overview
Synbus is looking for a creative and results-driven Social Media Specialist to manage and grow the social media presence of our clients across multiple digital platforms. You will be responsible for planning content strategies, managing social media accounts, developing engaging campaigns, and analyzing performance to increase audience engagement, brand awareness, and customer acquisition. The ideal candidate understands social media trends, content creation, audience behavior, and platform algorithms while using data and creative storytelling to deliver measurable results. You will collaborate with digital marketers, SEO specialists, content creators, and designers to develop effective social media strategies for local and international businesses.
Responsibilities
- Social Media Strategy: Develop and execute content and engagement strategies aligned with client objectives and brand identity.
- Content Planning: Create monthly content calendars, campaign concepts, publishing schedules, and platform-specific content plans.
- Platform Management: Manage Facebook, Instagram, LinkedIn, TikTok, and other relevant social media accounts.
- Content Creation: Develop engaging captions, short-form video concepts, graphics briefs, reels, and promotional content.
- Community Management: Monitor comments, messages, customer interactions, and brand mentions while maintaining a professional brand voice.
- Campaign Execution: Collaborate on organic and paid social media campaigns to improve reach, traffic, lead generation, and conversions.
- Performance Analysis: Monitor engagement rates, reach, impressions, follower growth, referral traffic, and campaign performance.
- Trend Research: Identify emerging content formats, platform trends, competitor strategies, and audience preferences.
- Reporting: Prepare performance reports and recommend improvements based on audience insights.
- Team Collaboration: Coordinate with marketing, design, and web development teams to deliver consistent multi-channel campaigns.
Requirements
- Minimum 2 years of experience in social media marketing, digital marketing, or content management.
- Proven experience managing business social media accounts.
- Strong understanding of Facebook, Instagram, LinkedIn, and TikTok marketing.
- Experience developing content calendars and social media campaigns.
- Excellent English copywriting, storytelling, and communication skills.
- Familiarity with Meta Business Suite and social media analytics.
- Ability to interpret engagement and audience performance metrics.
- Understanding of social media branding, customer engagement, and content optimization.
- Strong organizational skills and the ability to manage multiple client accounts.
- Portfolio demonstrating social media content, campaigns, or account growth.
Nice-to-have skills
- Experience with Meta Ads Manager and paid social media advertising.
- Familiarity with Canva, Figma, CapCut, or Adobe Creative Cloud.
- Knowledge of short-form video marketing and influencer collaborations.
- Experience with Buffer, Hootsuite, Metricool, or similar scheduling platforms.
- Familiarity with AI-assisted content planning and marketing automation.
- Basic knowledge of SEO, Google Analytics 4, and website conversion tracking.
- Experience supporting international brands and digital agencies
Benefits
- Remote-friendly collaboration and flexible project workflows.
- Opportunities to work with local and international brands.
- Exposure to AI-assisted content creation and modern digital marketing tools.
- Collaborative environment with marketing, design, and development professionals.
- Professional growth across social media strategy, analytics, and performance marketing.