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Web Development Case Study

UK Law Firm Website Rebuild

Next.js redesign with a technical SEO migration plan

An established United Kingdom law firm with an 8-year-old Next.js site needed a full rebuild. We redesigned and rebuilt in Next.js with structured data, conversion-first UX, and a full technical SEO migration plan.

Established United Kingdom law firmLegal services, professional services190% more session time
Legal gavel representing a United Kingdom law firm website rebuild
2.1s Load Time
Primary outcome
190% more session time
Measured window

Established United Kingdom law firm story

The law firm needed a website that felt as credible as its offline reputation. The old experience created friction before a prospect reached the consultation form.

Synbus rebuilt the site around practice-area clarity, faster mobile performance, and a migration plan that protected existing search equity.

The finished site gave the firm a faster, clearer, and more measurable intake path while avoiding the ranking loss that often follows poorly planned redesigns.

Web Development challenge

The old site felt dated, loaded slowly on mobile, and had unclear practice-area paths. The firm also needed to preserve rankings during the rebuild.

Synbus execution strategy

We mapped every URL, redesigned the intake journey, rebuilt the front end in Next.js, improved schema coverage, and launched with redirects, QA checks, and post-migration monitoring.

2.1s Load Time evidence

Load speed score2.1s
Before
After
Session duration+190%
Before
After
Form inquiries+47%
Before
After

190% more session time execution timeline

01

Map

Created URL inventory, priority page map, redirect plan, and tracking baseline.

02

Design

Redesigned practice-area paths, contact flows, trust sections, and mobile page rhythm.

03

Launch

Shipped the Next.js rebuild with schema, redirects, QA, and post-launch monitoring.

Measured business results

2.1 second full page load, green Core Web Vitals
190% increase in average session duration
Zero ranking drops post-migration
47% more contact form submissions in 90 days
Build a similar outcome

If your website redesign needs better UX, faster performance, and a safer SEO migration, Synbus can map the rebuild before rankings or enquiries are put at risk.

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