Growing New Zealand logistics startup story
The startup was growing faster than its spreadsheet-based operations could support. The team needed one shared operating view.
Synbus built a focused internal product instead of a bloated system: real-time route visibility, role-based access, and practical reporting for the people doing the work.
The new dashboard reduced context switching, improved operational visibility, and gave leadership a clearer view of daily performance.
Web App challenge
Dispatch, finance, and customer support were working from separate files. Route status, driver updates, and client reports were delayed or duplicated.
Synbus execution strategy
We designed a role-based dashboard with shipment views, real-time status updates, operational filters, reporting exports, and Supabase permissions for secure team access.
40% Ops Efficiency evidence
3-month build execution timeline
Discovery
Mapped dispatch, finance, support, and reporting workflows across the team.
Product Build
Built role-based dashboards, shipment views, filters, exports, and real-time status updates.
Adoption
Measured usage, reduced duplicate tools, and improved team visibility around active routes.
Measured business results
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