USA franchise brand with 30+ locations story
The brand came in after a migration had already damaged search performance. The priority was not redesign; it was diagnosis and recovery.
Synbus treated the site like a technical system, tracing crawl paths, index signals, duplicate patterns, and location-page health.
Within the sprint, the site recovered a large portion of lost visibility and gained a cleaner technical foundation for future location growth.
Technical SEO challenge
The migration created broken internal links, duplicate location pages, missing canonical rules, and crawl traps that diluted visibility across city pages.
Synbus execution strategy
We ran log-style crawl analysis, rebuilt indexation rules, cleaned duplicates, added location schema, and monitored recovery through weekly Search Console and rank movement reviews.
+155% Impressions evidence
12-week sprint execution timeline
Diagnose
Found crawl traps, duplicate page patterns, and indexation issues created by migration.
Repair
Fixed broken paths, canonicals, internal links, sitemaps, and schema coverage.
Recover
Tracked Search Console improvements and keyword return through weekly recovery reports.
Measured business results
If traffic dropped after a migration or technical change, Synbus can audit crawl paths, indexation, redirects, canonicals, schema, and recovery priorities.