Job overview
Synbus is seeking a data-driven AI Traffic Growth Specialist to identify, develop, and optimize emerging opportunities for website traffic, lead generation, and customer acquisition. This role combines AI search visibility, growth marketing, content distribution, referral traffic analysis, and conversion optimization to deliver measurable business outcomes. You will investigate how users discover businesses through AI-powered search platforms, evaluate traffic acquisition opportunities, and test strategies that convert qualified visitors into leads and customers. The ideal candidate understands digital acquisition channels, growth experimentation, marketing analytics, and AI-assisted research, with a strong focus on performance measurement.
Responsibilities
- AI Traffic Strategy: Develop strategies to attract qualified visitors from AI-assisted search, organic search, referrals, and relevant digital discovery platforms.
- Traffic Source Analysis: Analyze referral traffic, organic search performance, direct traffic, and emerging acquisition channels.
- Growth Experimentation: Design and evaluate structured experiments to improve traffic quality, user engagement, and conversion rates.
- Content Distribution: Identify content distribution opportunities across relevant websites, communities, publications, and digital platforms.
- AI Search Monitoring: Track available AI referral traffic and investigate changes in brand visibility across AI-driven discovery experiences.
- Conversion Optimization: Work with website and UX teams to improve landing pages, conversion paths, and lead generation funnels.
- Audience Research: Identify customer questions, search behavior, referral opportunities, and unmet information needs.
- Analytics: Configure or validate campaign attribution, UTM tracking, and conversion measurement with analytics specialists.
- Growth Reporting: Monitor qualified sessions, engagement, conversions, leads, and channel-level acquisition performance.
- Cross-Team Collaboration: Coordinate with GEO, SEO, content, social media, and paid advertising teams to execute integrated growth initiatives.
Requirements
- Minimum 2 years of experience in growth marketing, SEO, content distribution, or digital traffic acquisition.
- Strong understanding of organic traffic, referral channels, audience research, and digital marketing funnels.
- Experience with Google Analytics 4, Google Search Console, and campaign tracking.
- Familiarity with AI search platforms and emerging AI-driven discovery channels.
- Ability to analyze acquisition performance, traffic quality, and conversion metrics.
- Experience conducting marketing experiments and presenting actionable findings.
- Knowledge of content marketing, conversion optimization, and digital growth strategy.
- Strong analytical thinking, research skills, and written communication.
- Ability to work independently with measurable objectives and performance reporting.
Nice-to-have skills
- Experience with Looker Studio, BigQuery, or advanced marketing dashboards.
- Knowledge of GEO, AEO, semantic SEO, and AI search visibility measurement.
- Familiarity with n8n, API integrations, and marketing data automation.
- Experience with CRM systems, lead attribution, and revenue reporting.
- Understanding of paid media, marketing funnels, and landing page testing.
- Ability to use Python or SQL for marketing data analysis.
- Experience with AI-assisted research and content distribution workflows.
Benefits
- Work on emerging AI-driven acquisition and growth initiatives.
- Remote-friendly collaboration with multidisciplinary digital teams.
- Access to practical marketing analytics and automation workflows.
- Opportunities to contribute directly to measurable client growth.
- Career development across AI search, growth experimentation, and performance marketing.