Job overview
Synbus is looking for a forward-thinking GEO Specialist to help businesses improve their visibility and representation across emerging AI-powered search and answer platforms. This role focuses on Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and the evolving relationship between traditional SEO, content quality, entity understanding, and AI-generated search responses. You will research how brands appear in AI-generated answers, identify content and information gaps, and develop practical strategies to improve discoverability, factual accuracy, and source relevance. The ideal candidate combines strong SEO fundamentals, content strategy expertise, analytical thinking, and an interest in the changing AI search landscape.
Responsibilities
- GEO Strategy: Develop AI search visibility strategies aligned with client industries, target audiences, and business objectives.
- AI Search Research: Evaluate brand representation and source citations across platforms such as ChatGPT Search, Google AI Overviews, Gemini, and Perplexity where available.
- Content Optimization: Improve content structure, topical coverage, clarity, factual accuracy, and usefulness for both human readers and AI-assisted search experiences.
- Entity Optimization: Strengthen consistent brand information, entity associations, and relevant topical relationships across owned content.
- Structured Data: Collaborate with technical SEO teams to implement accurate schema markup and structured information.
- Answer-Focused Content: Develop relevant FAQs, informational resources, comparison pages, and expert-led content addressing user questions.
- Competitive Research: Monitor competitor visibility, relevant prompts, cited sources, and emerging AI search trends.
- Brand Authority: Coordinate with content and digital PR teams to strengthen trustworthy brand references and relevant third-party coverage.
- AI Visibility Measurement: Develop repeatable reporting methods for AI referral traffic, brand mentions, source citations, and relevant search visibility.
- SEO Integration: Align GEO recommendations with conventional SEO, technical optimization, and content marketing strategies.
Requirements
- Practical experience in SEO, content strategy, organic growth, or digital search optimization.
- Strong understanding of search intent, topical relevance, content architecture, and entity-based SEO.
- Familiarity with AI-powered search products and generative AI systems.
- Experience conducting content audits, keyword research, and competitor analysis.
- Knowledge of Google Search Console, Google Analytics 4, and search performance reporting.
- Understanding of structured data, schema markup, and website content organization.
- Ability to evaluate AI-generated responses critically and verify factual accuracy.
- Strong English writing, analytical research, and communication skills.
- Ability to test optimization hypotheses and report outcomes without relying on guaranteed rankings or AI citations.
Nice-to-have skills
- Experience with AI search visibility monitoring platforms.
- Knowledge of large language models, retrieval-augmented generation, and information retrieval concepts.
- Familiarity with Python, APIs, or automated AI search monitoring workflows.
- Experience with digital PR, entity reconciliation, and knowledge graph concepts.
- Understanding of semantic SEO, technical SEO, and content information architecture.
- Experience designing repeatable prompt-based visibility research.
- Familiarity with Next.js, WordPress, and structured content systems.
Benefits
- Opportunities to work on emerging AI search optimization projects.
- Exposure to modern AI tools and AI-assisted research workflows.
- Remote collaboration with SEO, content, automation, and development specialists.
- Real client projects involving AI search visibility and digital growth.
- Professional growth in an evolving area of search and content optimization.